Email marketing is the holy grail of digital marketing. In today’s age where people think emails are dead, studies prove that emails are still the most used media form than any other media platforms, beating out search engines, affiliate markets and even social media. More than 85% of adult population still uses emails as their primary connection source.
This is one component that has the potential to generate instant cash if you are able to build trust and rapport with your subscribers. It is one of the most popular methods of marketing. In fact, 82% of B2B and B2C businesses use email marketing today.
That’s true, but only if your emails are dull and boring. If you’re a savvy online marketer, you’d probably know that the email marketing channels have the highest ROI rate compared to any other marketing channels available.
But, one thing we need to understand is that in our busy modern age lifestyle, people have a very finite amount of attention span. If you are able to grab their attention, then it’s your job to make it worth their while. This means that you will have to make your emails completely stand out. Tons of techniques can be used to do that. But like everything in digital marketing, you will need to test it out and see what works for your audience and your niche.